However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.

In 5-Minute Crafts’ slight defense, by the way, the Big Egg Video is not presented as a craft but as a “Crazy Home Science Trick,” which doesn’t seem like a totally unfair description.

I know these crafts are used to make a lot of money off short, tightly-packed videos, but I think I will always respect 5-Minute Craft videos. They rarely work and are extremely questionable sometimes ...

“Zone·ify is a perfect platform for the 5-Minute Crafts ® and 123 Go! audiences,” said Jonathan Shrank, TheSoul Publishing’s Director of Distribution and Streaming Content Partnerships.

Known for its “life hacks” and “crazy home science tricks,” 5-Minute Crafts advertises itself as a place where people can go to learn how to “experience the joy of doing it yourself ...