Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Adobe Analytics Cloud, the customer intelligence engine service within the Adobe Experience Cloud, is known for providing actionable insights to businesses leveraging accurate, timely and insightful ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe on Tuesday introduced Customer Journey Analytics, a suite of Photoshop-inspired analytics tools for enterprises. Delivered via Adobe Analytics within Experience Cloud, the new Customer Journey ...

In this special feature, ZDNet examines how advances in AI, visualization and cloud technology are shaping modern data analytics, and how businesses are addressing data governance and a potential data ...

Online shoppers who took advantage of Black Friday spent enough with retailers to set a new record this year, according to Adobe Analytics. The company said online Black Friday shopping sales came in ...

Online shoppers didn't let concerns about higher prices or a recession keep them from a record-setting Black Friday. Consumers spent a record $9.12 billion while online shopping Friday, according to ...