Analytics are increasingly driving business decisions—and in the wake of the pandemic, companies that embed data-driven digital transformation into their organizational cultures will be leaders.

Some business users struggle to understand how BI and analytics work in concept and in practice. These 21 terms should be in every BI or data analyst’s vocabulary.

Google Analytics is a Game-Changer for Your Business By tracking and analyzing site traffic and performance, Google Analytics unlocks a new world of game-changing info for your business.

DEFINITION 6 debuts a new service, “Launch P.A.D.”: It's a suite of advanced analytics solutions designed to turn data into decisions ...

One of the buzzwords around BI (business intelligence) software — analytics — has been through the linguistic grinder, with vendors and customers using it to describe very different functions ...