Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales ...

Insightly is a cloud-based Customer Relationship Management (CRM) platform that helps businesses manage contacts, sales ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

Our pick for the best lead tracking software overall is Hubspot CRM, for its lead capture tools, analytics, and flexible price plans.

Artificial intelligence is changing the foundation of customer relationship management, making data-driven engagement central to how companies operate. QuickBooks has introduced the Customer Agent, an ...

The first step towards real CRM is to track each "touch" of the customer or prospect as a separate record, or "campaign member." Here's expert advice on how to track and measure the source of your ...

The CRM should also run some analytics on top of its lead tracking functionality so leads can be grouped together and sales teams can enjoy more detailed insights.

Make sure that all the key tools you use for lead tracking, from your customer relationship management (CRM) system to your marketing automation software to your call tracking and analytics ...

Microsoft Dynamics CRM will allow HomeVestors to track its marketing campaigns to determine which ones are successful, improving the effectiveness of its overall marketing effort. The technology also ...

In almost any CRM system, there's a field in the leads object that indicates the source of the lead. In most systems, that lead source field is carried along as the lead is converted to a contact ...