How does a customer data platform work? Learn about CDPs, their different types and how businesses can implement these essential tools.

Customer Data Management (CDM) is defined as an enterprise process by which customer data is gathered, stored, updated, accessed and analyzed.

There is an emerging approach to bringing customer data into one place: the customer data platform, or CDP. This new generation of systems is designed to bring disparate data about customers into ...

Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the right CRM for your business.

Pandemic life has refashioned the customer experience with rapid and substantial changes in people's behaviors and habits that are vastly different from the pre-pandemic world. And while great ...