Even these goofy names for each rule of PowerPoint follow a principle from cognitive science: it’s always easier to remember an unfamiliar idea if it’s named after something familiar.

Specialization: Effective Communication for Data Science Instructor: William Kuskin, Quentin McAndrew, David Underwood Prior knowledge needed: You will need a means of recording yourself and fluency ...

Want a sales presentation that actually help you sell? I recently had a conversation with Harvard psychology professor Stephen M. Kosslyn, who's taken latest scientific research on perception ...