Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no ...

When turned off, you can enter existing ad copy and it will generate new suggestions based on that copy and your seed data. GPT-3 generated Google Ads for Nike from Snazzy. Click to enlarge.

6 Top Tips to Improve Your Google Ads Relevance Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.

An AI Max user wrote on Reddit two months ago about running an "appliance repair" campaign while testing AI Max and the ads served up for query "obgyn near me." ...

Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.

Small-budget guide to testing ad copy, landing pages, and more It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines ...

Officially launched earlier this year, Google’s AMP project aims to solve that problem by cutting mobile page load times to less than a second. AMP for landing pages decreases load time by eliminating ...

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.