In some ways, “Local” holds the same allure and mystery of “Mobile” for the digital ad ecosystem. How can they be unlocked through automated, advertising strategies? For both, aggregation of demand ...

Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company’s growth and offering with AdExchanger including trends he’s seeing in the local advertising ...

Local Online Advertising conference held by Borrell Associates in NYC a few weeks ago represented, for me, a turning point in my own understanding of the “local opportunity” and how it will ...

The local advertising market is “big and growing,” Schneider said. Citing Bank of America data, she noted today’s almost $4 billion local online advertising spend is projected to grow to ...

The fight to control local advertising is shaping up as the next great battle in the technology sector. Some see it as Version 2.0 of the war to own online search, a rare opportunity to shorten ...

In May Google fast tracked a “curbside pickup” badge for Local Inventory Ads (LIAs) in Google Shopping. There’s also a “pick up today” marker for Shopping ads featuring in-store inventory.

Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for two-thirds of all ad spending ...

The PlaceLocal software creates ads automatically after scouring the Internet for references to a client, be it the restaurant on the corner or a lawyer’s office.

When it comes to local advertising growth in 2024, here's the good news: it is increasing at a "healthy" clip, says Borrell Associates. Here's the not-so-good news: Borrell has updated its data ...

On a percentage basis, local television advertising spending looks to drop the most among 17 identified media verticals—down 18.07% next year. On the other side of the continuum, video/OTT is ...