In May Google fast tracked a “curbside pickup” badge for Local Inventory Ads (LIAs) in Google Shopping. There’s also a “pick up today” marker for Shopping ads featuring in-store inventory.

From store visits and store purchases measurement to Local Inventory Ads to the fully-automated Local campaigns, Google has focused on building out advertising capabilities for brick-and-mortar ...

Albertsons Media Collective has teamed up with Meta and Kargo, an omni-channel advertising platform specializing in high impact creative, to pilot interactive digital circular ads across Facebook ...

With 72% of consumers avoiding brands that ignore them, Audacy shows how personalized radio helps companies make real, local connections.

Making ads that appeal to local communities can be difficult if your business serves a larger market, has a broad customer base or operates in multiple geographic locations.

Google is giving shoppers the power to search local stores' inventory with a new tool called See What's In Store. Shoppers can use the tool to search for a specific product and see which local ...