How To: Marketing Plan in PowerPoint. The marketing plan is much more than an advertising plan. This plan identifies your customers, explains their needs and ascertains the product's benefits.

Although PowerPoint has been much maligned, it has become a ubiquitous reality not merely in sales and marketing but in all walks of business life. What we can't cure, we must endure! To that end, we ...

Love it or hate it, PowerPoint is a ubiquitous presentation tool for marketing and sales. Check out how it has evolved over its 30-year history, from overhead-projector transparencies to AI.

Tom Fishburne, founder of Marketoon Studios, on the perils of PowerPoint pitches.