The official partnership comes after Sony and Roblox collaborated on in-game events with artists like Lil Nas X and Zara Larsson.

Sony Music Entertainment has established a partnership with video game Roblox to bring more artists into the game for virtual experiences.

While the platform’s makers praised how music has become one of its hallmarks — “the fact that Roblox is spawning a new music subgenre speaks to Roblox’s current generational and cultural ...