One might be tempted to think that keyword optimization has lost its relevance with the advent of new technologies and search algorithms. However, keyword optimization remains a crucial aspect of SEO.

One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for relevant searches within ...

Imagine trying to cook a gourmet meal with only a butter knife. Frustrating, right? That’s what tackling search engine optimization feels like without the right tools. The good news? You don’t need an ...

Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries. Keyword research can be a lot like lawn ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

If there is a single concept that is the driver of much of the Internet's growth over the past decade – not to mention nearly all of Google's annual revenue of $25 billion – it is the concept of ...

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

Opinions expressed by Entrepreneur contributors are their own. With the rise of AI technology, ChatGPT has emerged as a game-changer in the world of SEO. While traditional SEO techniques have their ...

This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data. Calculating ROI for SEO is one of the biggest struggles most SEO ...

Keyword research is the first step to achieving great SEO and driving your website’s organic traffic. You can think of keywords as the building blocks of SEO — without them, there’s no foundation on ...