Rihanna ’s Fenty Beauty empire just expanded into new territory — women’s professional basketball. According to NBC Sports, ...

With the deal, Rihanna will bring more eyes to her billion-dollar company through the partnership with the current WNBA ...

The US rugby player is one of the sport's biggest stars, based on her huge social media following and her messages around ...

8 Female Athletes Who've Defined Their Own Beauty Standards Olympians and world champions reveal how they overcame body shamers while conquering their sport ...

The women's basketball league has set highs in viewership and attendance in recent years, and companies are taking notice.

Beauty and personal care are integral parts of the culture around women’s sports, says Tara Parashar at Ear to the Ground. So, why aren’t more beauty brands partnering with teams and athletes?

The contrasting worlds of beauty and sport are now more aligned than ever with huge brands investing in big collaborations. Here, a writer discusses why.

A lthough it's taken quite some time, the general public is finally embracing and uplifting women's sports, especially the Women's National Basketball Association (WNBA). Naturally, brands are showing ...

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

Story by Grit, goals and glam: How beauty brands are making up for lost time and tapping into women’s sports Asli Pelit Wed, Aug 13, 2025 · 7 min read ...