While Unrivaled was able to leverage its players’ popularity to fuel its success, launching a women’s sports league has ...

As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the ...

The research shows athletic experience leads to young women being comfortable in showcasing leadership traits.

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

Simone Biles racked up four gold medals while women's soccer beat Brazil to clinch the gold as well. The WNBA had its highest-viewed year ever.

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

FARGO — North Dakota State defender Cora Still buried the game-winning goal in the 48th minute to power a 1-0 victory against Minnesota State Moorhead on Sunday in nonconference women’s soccer at ...

Women have broken through in the sports betting industry as analysts and hosts. Now, they want to open doors for more casual female bettors.

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by ...

While women’s athletics have traditionally been on the sidelines of sports media, in recent years, they've scored some big wins with mainstream audiences.

Are you truly a sports fan if you haven’t truly lived until you’ve shouted at a screen surrounded by wings, cold drinks, and ...