A new toy version of Optimus Prime combines an animated aesthetic with a color scheme inspired by the character's original ...

Benson Yee was a Star Wars-obsessed kid when something new caught his eye in a toy store during a family vacation: Transformers – “robots in disguise” – that changed into vehicles or other ...

Action Figures at BBTS Join this channel to get access to perks: Follow me on WhatNot! ShartimusPrime Music at Shartimus on ...

Transformers Toys Come Full Circle With Optimus Prime, Not Megatron, Now Turning Into a Nerf Blaster Has the Autobot leader finally realized how useless turning into a tractor trailer really is?

NEW YORK – Hasbro’s second-quarter profit rose 33 percent helped by Transformers toys, whose sales are up strongly compared to 2010 and are seeing similar trends as in 2009 when the previous ...

35 years after Transformers: The Movie, Hasbro is finally giving us the toys we deserve ...

We've got an exclusive first look at some new Transformers collectibles timed to the franchise's 40th anniversary, including the first Hot Wheels Transformers release and a new wave of Funko Pop ...

Toy Fair is just around the corner, but Hasbro has an early surprise for Transformers fans in this exclusive first look at four new figures from the Transformers Generations War For Cybertron line ...