At least eight women’s pro leagues have launched in the past three years, seizing on rising viewership, bigger sponsorship ...

Pittsburgh sports dozens of women’s athletic organizations, and in recent years, they’ve seen increased exposure. The city has a long history of women’s sports, which has been built upon by ...

For more than 20 years, the WNBA has been building the foundation of women’s basketball. Now, the league is going through the biggest rise in history.

Last year’s National Hockey League lockout gave women’s college sports an unexpected lift. In the prime-time television slots that hockey left open, ESPN broadcast dozens of additional hours ...

On the eve of International Women's Day, women's sport is celebrating greater participation numbers and an unprecedented surge in popularity, but the rise of social media exposure and increased ...

Artistic swimming is a blend of acrobatics, swimming and dance, coordinated into a routine format and accompanied by music.

Success in this new era of women’s sports will be measured by the owners, teams and leagues that invest in future profitability and raise the sector to the next level.

As fan and sponsor interest in women's sports continue to grow, and media landscape shifts, women's sports could see a TV revenue boon soon.

Women's sports have long been undervalued. Now that people have seen the light, everyone wants in, columnist Nancy Armour writes.

In a recent interview, LPGA commissioner Craig Kessler outlines his vision to build trust, elevate athletes, and expand the fan base of women’s golf.

From Glossier to ILIA, beauty brands are investing in women’s sports—tapping into rising viewership, star athletes, and a new era of cultural influence.