MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional softball league.

Major League Baseball is branching out. It's investing in women's softball. It's an acknowledgement of the popularity of women's sports in the U.S. and could help jumpstart a sustainable league.

MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

MLB is investing in women's professional softball league Athletes Unlimited as women's sports boom.

A fan group called the Lady Vol Locos is always there to get crowds engaged at women's sporting events at Tennessee. Softball ...