Have you ever wondered what the customer relationship management process is? Ever heard CRM and wondered what it meant? Well here we go through what CRM means and specifically the CRM process ...

The first key outcome is a theoretically sound CRM process measure that outlines three key stages: initiation, maintenance, and termination. The second key result is that the implementation of CRM ...

Like most enterprise applications, CRM systems mean tighter business processes. Unlike most enterprise apps, however, CRM users typically aren't ready this for this. Here's a look at what needs to ...

The reality is that CRM and BPM are complementary--they just represent successive steps in customer-facing technology's evolution.

"If you can't describe what you are doing as a business process, you don't know what you are doing." -- W. Edward Deming CRM systems offer workflows, approval processes, and other business process ...

If the sales process is not aligned with the CRM goals, the implementation will fail.

CRM software isn’t just for managing customer relationships anymore. Here's a detailed guide to setting up your own system for pitching investors.

IT managers who have learned from past failures say a business strategy, application integration capabilities and management buy-in are the keys to success when deploying a CRM system.

Five guiding principles to ensure CRM discipline in your software sales process A highly disciplined sales process always trumps individual excellence, plus it’s something that’s in your control.