The following article describes one means of dealing with the problem: analyzing the content of case studies by using a closed-ended questionnaire. The resulting case survey method allows an analyst ...

Recently the mall intercept method of data collection has emerged as one of the most popular methods among market researchers. Little progress has been made, however, in empirically assessing the mall ...

Measurement & Evaluation Data as a Means, Not an End: A Brief Case Study How the education nonprofit City Year tackled “measurement drift” by reorienting its measurement activities around one simple ...