Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.