As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

If you play mobile games, then you're probably familiar with rewarded ads, and since Roblox is very much accessible through its Android app, it isn't all that shocking to see the platform catch up ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is rolling out in-game virtual billboards that will show video advertisements to players. The gaming platform has confirmed that these ads will help it to draw revenue from its games that ...

On Variety’s Strictly Business podcast, the Roblox VP covers immersive ‘Godzilla x Kong’ event and brand hubs, which now include Netflix Nextworld.

Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...