Dive Brief: Online gaming platform Roblox has partnered with Warner Bros. Pictures on an immersive experience promoting the studio's release of "Aquaman" on Dec. 21, according to a news release.

Get the Aquaman T-shirt in Roblox Aquaman Simulator - The Lost Kingdom There are only 45,000 copies of the free item, making it a limited edition UGC (user-generated content).

This month, Roblox Aquaman Simulator - The Lost Kingdom, aligning with the much-anticipated release of Aquaman and the Lost Kingdom, introduced new limited edition UGCs.

When “Aquaman” hits theaters Friday it will do so riding a wave of publicity from an unusual place: the massively popular lo-fi, Lego-like game-creation platform “Roblox.” With more than ...