Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

Craft and execution We aimed to engage the next generation of NFL fans by leveraging the appeal of Nickelodeon’s legendary characters and Gamefam’s massive player base on Roblox.

"Coldplay's Moon Music Roblox campaign: 25M visits, 76M engagements, and #1 Billboard debut—engaging Gen Z fans through interactive quests!" ...

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

Roblox has launched and open-sourced its Cube 3D model to make it accessible to users on and off the platform. The UGC platform has also launched the beta version of its mesh generation API that ...

H&R Block has launched a tax-themed experience in Roblox to educate Gen Z gamers about tax obligations and 1099 forms.

The popular Roblox game Steal a Brainrot has quickly become one of the platform’s most talked-about titles, not only for its competitive character-stealing and trading gameplay but also for the ...