Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

The Roblox Islands Godzilla vs Kong event went live on March 19 at 12 PM PST. Unfortunately, the event will only last for two weeks.

Roblox (RBLX) unveils the trailer of Godzilla x Kong: The New Empire on its platform and provides an interactive experience for viewers.

Godzilla X Kong Obby is a Roblox game tying into the upcoming crossover movie. Rather than playing as either of the titular monsters, you run across obstacle courses set in their underground lair.

To encourage participation, “Godzilla x Kong Obby” dishes out collectibles that can be redeemed for exclusive Roblox gear, including Godzilla’s tail and head and Kong’s head and axe. The Gang, a ...