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Roblox adding official age ratings to games after child safety concerns
The update follows Roblox’s announcement that age estimation for communication will roll out to all users by the end of 2025. The company has also invested in facial age estimation technology to help keep underage players safe and reduce risks of inappropriate interactions on the platform.
Roblox has partnered with the International Age Rating Coalition (IARC) to replace its current maturity labels.
Roblox says it's expanding its use of age-estimation technology and entering a partnership with the IARC to standardize its game ratings.
Whether Roblox can shake the ‘metaverse’ label as the hype wears off is yet to be seen, but its investments in tools for advertisers demonstrate it is serious about being an environment ...
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